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GOOGLE
GHEDH

For centuries, national anthems have been celebrated by countries around the world and taught to future generations with pride; but a closer look at their lyrics reveals gore and dark stories of war. When we define collective identity by the bloodstains of history, we glorify violence and motivate atrocity. 



Ghedh incorporates the cultural significance of these traditions and changes the tune, refocusing collective identity on the strengths we contribute to humanity. By bringing together one peaceful line of lyrics from every national anthem, we created a new song: an international anthem that can be sung in every country to celebrate being human. 

AWARDS

2021 MUSE AWARDS

INTEGRATED CAMPAIGN

PLATINUM AWARD

2021 YO ADC

INTEGRATED CAMPAIGN

MERIT AWARD

& OTHERS

PUBLICATIONS

—ADSOFTHEWORLD.COM
ADFORUM.COM

—REASONWHY.ES

—BRANDING.NEWS

Category - Integrated Campaign

Date - 2020.07

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