LUFTHANSA
RAINBOW
BELTS

Lufthansa’s Rainbow Belts campaign transforms airplane seat belts into bold fashion statements, symbolizing safety and inclusion for LGBTQIA+ travelers. Addressing concerns that 82% of queer travelers feel unsafe, the campaign reimagines seat belts as pride symbols, styled by influencers across Europe and showcased at Fashion Weeks. The initiative generated 43.7M impressions and an 820% reach on TikTok, reinforcing Lufthansa’s commitment to openness and inclusivity.