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NYC CYCLING
THE TAKEOVER

 STREETS USED TO BELONG TO PEDESTRIANS AND CYCLISTS. THE AUTO INDUSTRY TOOK ROADS OVER WITH PROFIT-DRIVEN AGGRESSIVE ADVERTISING. THEY EVEN INVENTED OFFENSIVE SLURS LIKE ‘JAYWALKING’ (N.B. ‘JAY’ USED TO BE AN OFFENSIVE WORD THAT WAS PROMOTED BY PRO-AUTOMOBILE INTERESTS IN THE 1920’S).

IT’S TIME TO RECLAIM NEW YORK CITY WITH A TAKEOVER THAT IS FIGHTING UNFAIR CYCLING CONDITIONS AND THE OCCUPATION OF STREETS.

AWARDS

2018 YOUNG SHITS
DROGA5 PROFESIONAL
WINNER

Category - Integrated Campaign

Date - 2018.09

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BERLIN METROPOLITAN AREA

 
 
 
 
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© 2024 by Eva Povilauskaite.

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