Lufthansa launched an OOH campaign that blended real-world travel with virtual game environments, transforming in-game locations into real Lufthansa destinations. Using AI-generated visuals styled after soon-to-be-released video games and cheeky headlines, the campaign was strategically placed across Cologne, including at the airport, city center, and on a truck circling the event.

 

By tapping into the spirit of Gamescom, Lufthansa connected with a new audience, showcasing its relevance while promoting travel opportunities, with the message: “Why wait for the game? Fly to these places now.